Local Business Website Launch Checklist (Thrasosoft)

1) Core Pages
- Home page with clear value proposition
- Services page with offer details
- About page with real credibility signals
- Contact page with form and direct contact method
- Legal pages (privacy, terms as needed)

2) Conversion Essentials
- One clear primary CTA per page
- Contact form tested end-to-end
- Click-to-call and/or click-to-email on mobile
- Fast path for quote requests

3) Local SEO Basics
- Unique title + meta description per key page
- H1 reflects service + location intent
- Internal linking between core pages
- Sitemap available and indexable
- Basic schema/structured data present

4) Trust Signals
- Business name and contact info visible
- Real project examples or case studies
- Testimonials/reviews where available
- Transparent pricing approach or “starts at” guidance

5) Speed + UX
- Mobile-first layout checks
- Compress and properly size images
- Avoid heavy scripts above-the-fold
- Core pages load quickly on 4G/mobile

6) Tracking + Reporting
- Analytics installed
- Form submissions measurable
- Define 1-2 key conversion events

7) Post-Launch (First 30 Days)
- Check search impressions and top queries weekly
- Review CTA click and form completion rates
- Improve weakest page first, not everything at once

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